That miserable git from Shooting Stars recently wrote a terrible article about how much he hated Hipsters. One of the biggest failures of this article was that he was entirely unable to identify his quarry: ultimately settling for the people that had been foolish enough to take on the activities his generation had just grown out of. If that isn't a crass 'young people are rubbish' I don't know what is. The problem with Will Self's article is that he fell straight into Hipster identification trap: find an other that you don't like/understand and who are probably measurably cooler than you (and very much in the way that these things can be measured, or at least can be perceived to be) then apply the favoured pejorative of the time to them. In a desire to get past lazy journalism, Self went a step further and attempted to explain just what had caused this most nebulous of pejorative others to exist. Of course it was at this point that it became clear that he was really just talking about people younger than him, in much the same way as I'm sure previous generations labelled all young people 'hippies', except that hippies were an identifiable subculture. No one goes out of their way to be identified as a hipster. Or do they?
I've been looking at this whole thing very much as if it were a given that the H-word is simply a nebulous pejorative applied to anyone irritatingly more fashion conscious than you and not an identity that people wish for themselves. And then I saw the Channel 4 News cereal thing. Firstly, it was the first time I'd heard a news presenter identify hipsters as a subculture, responsible for shaping parts of the socio-cultural landscape. Secondly, there were the owners of the cereal shop themeves, who were a walking, talking cliché: fullsome beards, check; slick back quiff-type hair, check; sleeve tattoos, check; ridiculous concept boutique that no right minded person can imagine ever spending money in, check; utter obliviousness to the greater social context into which they've dumped their massive offence-turd of clueless consumerism, check. This last was fantastically illustrated by the man terminating the interview ("can we stop the interview, I don't like the questions you're asking") when the interviewer pointed out that they were in Tower Hamlets, one of London's poorest boroughs and that the actual local residents might struggle with paying £3 plus for a bowl of cereal. I guess I'd always assumed that there was a bit of a responsible future-looking attitude to the hipster mentality - riding bicycles, eating locally grown heritage blah, etc. - but I guess that's just me falling into the trap of ascribing certain value-sets to a broadly and poorly defined other based on observations of a few people that I have selected as my representatives of that other. Most likely I have chosen those with whom I can in some way identify (after all, I wanted to stay at the Ace Hotel in Portland), yet I do not always like what I see. Similarly Will Self only saw younger, more hirsute and irritating versions of himself. It's as if we look in a mirror only to find our reflection beguiling and repulsive at the same time.
Of course I presume that only vacuous idiots would see their reflection in the cereal guys, with their by-numbers approach to life, but just because these people are visible and idiotic does not mean we can ascribe crass stupidity to an entire group of people, especially when we have so comprehensively failed to define that group in any other way. Many people that the majority would define as hipsters have set up bakeries and craft breweries, markets and butchers; many of these things may be in some ways novel, but they are not novelty, or crass or stupid. They are simply taking something already extant and looking for new experience in it: it's what young people do. Does it say something about our society that we want them to fail, that we want to find the most shallow of motives in everything they do; that when we do find the shallowest example of this minority we hold them up as an exemplar, damning the whole?